Summer Provides a Unique Branding Opportunity

  • Jun 30, 2021

Summer Provides a Unique Branding Opportunity

As the country approaches herd immunity, COVID-19 restrictions have been eased. With the ending of restrictions, combined with improving weather conditions due to the start of summer, people are starting to go outside. As people venture out, your marketing goal should be to get your company top of mind with prospective customers. Now is a great time to promote your business.

Top of mind means your business or brand is the first thing people think about within a particular product, niche, or service. Ultimately, your goal is to be remembered. A great example of keeping a business top of mind is the Goodyear blimp.

 

Keeping Your Business Top of Mind

With airship bases on the East Coast, in the Mid-West, and on the West coast of America, you’ll be reminded of the Goodyear Tire Company during most major sporting events. And, as of 2020, the Goodyear blimp has returned to Europe. You may have seen it at the legendary Le Mans 24 hour race.

 

When people are attending a sporting event or watching one on TV, do they immediately rush out and buy a new set of tires for their car when they see the blimp? Of course, they don’t. But, the next time they’re in a tire store looking for tires for their automobile, will the Goodyear brand be recalled in their mind when they see a stack of tires on the showroom floor? Of course, it will. How do we know this happens? Because the Goodyear Tire & Rubber Company has been using blimps to first advertise their rubber products, including automobile tires, since 1910. If these blimps did not keep the Goodyear brand top of mind in the general public, the company would have stopped using them years ago.

The same holds true with Coca-Cola. You can recognize the Coca-Cola logo even if it is not written in your language. The signature script and unique red color tell you right away it’s a Coke.

It’s imperative to get your brand in front of your current and prospective customers. And summertime provides a unique opportunity to market your company with summer products.

 

Useful Summertime Branding Options

As people hit the beach, an oversize beach towel is an excellent product to highlight your brand. Ohana Brand Promos can provide you with several options of super soft towels imprinted with your name, logo, or custom design. They come in a wide variety of bright beach colors to meet your branding needs.

  

In addition to a beach towel, a beach umbrella is a great way to stay cool and promote your brand on a sunny day on the shore. Ohana Brand has various umbrellas in different colors and sizes with a matching carry case complete with a shoulder strap. 

The perfect match to a branded beach umbrella is a comfortable Captain’s Folding Chair. More than a chair, it features two mesh can holders and its own strap and drawstring carrying case.

 

Summertime and the Environment

People who spend a lot of time in the outdoors have a tendency to be more environmentally friendly. A recent report published in Forbes shows that 77% of people want to learn how to live more sustainably. The data collected in the report showed that plastic pollution was deemed people’s top issue. Your company can help people meet their eco-friendly goals with vacuum insulated stainless steel bottles. Instead of plastic water bottles, your client will fill their branded, stainless steel, double-wall insulated bottles with their favorite beverage. We have many different styles and cap options, keeping their drinks hot or cold for up to 12 -24 hours. 

Keep your head cool and help the environment with our eco-friendly recycled cap. We’ve taken a single use item, a plastic water bottle (Certified Recycled PET), and turned it into a valuable recycled hat that will last for years. Ohana Brand recycled plastic baseball hats come in a variety of colors to meet your branding needs.

The report cited in Forbes also mentions that 41% of Millennials are concerned with the extinction of plant and animal species. To help alleviate that concern, Ohana Brand offers branded sunscreen that’s all-natural, mineral-based, reef safe, broad-spectrum, vegan, and water-resistant. These SPF 50+ sunscreen products are manufactured in the USA in FDA-registered and audited facilities. Each bottle comes with a batch code and expiration date to ensure the safest product available.

Whether you’re a multi-national company like Goodyear or a small, medium, or large B2B or B2C company providing a product or service, you want people to remember your business. The best way to keep your business top of mind with your current and prospective clients is with promotional products that are practical and useful. Summer provides a unique opportunity to get your brand out among the public. 

 


  • Category: 2021
  • Tags: Summer