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  • Case Study: Sign the Deal

    Case Study: Sign the Deal

    In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

  • The Power of Perceived Value

    The Power of Perceived Value

    In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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