Print is Gloriously Tactile
Sep 25, 2019
Humans were designed to touch and feel. Print-an extremely tactile media-caters to this need. While much of the marketing world's attention seems to be turned to the digital arena, print continue...
Continue ReadingReaching Your Customers: Print or Online?
Jun 11, 2019
Your goal is to connect with new and potential customers. Whether you want to inform, educate or convert you must find a cost effective, yet measurable, way to connect with these customers. Should ...
Continue ReadingNeuroscience and Marketing
Apr 17, 2019
What if, in today's world of multi/omni/cross-channel marketing, there was a way to determine how to best spend your marketing dollars? What if researchers could take two key indicators of media ...
Continue ReadingThere's No Such Thing As A Standard Banner
Feb 25, 2019
There have been many times in my printing career where I've received calls from current or prospective clients and they wanted me to quote on a "standard banner." And I'd have to tell them ther...
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